Advertising Podcast with Rodney Zemmel

On this episode of the Duct Tape Advertising Podcast, I interview Rodney Zemmel. He is co-leader of the McKinsey Digital Follow,  a senior companion based mostly in New York, and a member of McKinsey’s Shareholders Council, the agency’s board of administrators. He serves shoppers throughout a variety of industries on development technique, efficiency enchancment, and worth creation by harnessing the ability of knowledge and analytics, digital tradition and capabilities, and modernized core expertise.

He’s the co-author of Rewired: the McKinsey’s Information to Outcompeting within the Age of Digital and AI. This ebook shares the teachings McKinsey has discovered serving to firms ship profitable digital and AI transformations into an in depth “how you can” handbook. 

Key Takeaway:

Digital transformation requires organizations to rewire their processes and operations, leveraging new applied sciences to realize worth. It’s vital that organizations take possession of their digital transformation as an ongoing journey and actively be taught to implement modifications so as to preserve bettering. Rodney highlights the importance of choosing the fitting areas for transformation that may ship a differentiating worth, plus the significance of upskilling and reskilling current expertise inside digital modifications.

Questions I ask Rodney Zemmel:

• [01:48] How a lot collaboration or possibly preventing goes on to construction a ebook just like the McKinsey information, that’s successfully going to characterize the model itself?
• [03:20] Do you see this ebook as one thing you possibly can take to a consumer and say we’re going to stroll every of the sections right here?
• [04:28] Why is the title of the ebook “Rewired”?
• [08:56] How does any person begin addressing what is actually a line-by-line audit of all the things they’re doing?
• [12:22] Would you take a look at the worth derived by digital applied sciences otherwise than by producing buyer worth or income?
• [14:23] Are you advising firms that they may have to get completely different folks or new folks on these digital modifications?
• [16:32] Are there organizations which might be considerably behind on this rewiring?
• [17:50] Is there a correlation between management inside an business by how digital it’s?
• [19:02] Are you seeing folks losing a variety of money and time on AI as a result of it’s the stylish factor of the second?
• [20:07] How crippling is any of this with out entry to knowledge inside a corporation?

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