The Duct Tape Advertising and marketing Podcast with John Jantsch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, an online and TV character, a bestselling writer, and the award-winning CEO of Zen Media – a worldwide advertising and digital PR agency. Shama is the bestselling writer of The Zen of Social Media Advertising and marketing, now in its 4th version and Momentum: The right way to Propel Your Advertising and marketing and Rework Your Model within the Digital Age.

Our dialog covers the intriguing realm of digital advertising, exploring the shift from conventional Search Engine Optimization (search engine optimization) to the evolving panorama of Suggestion Engine Optimization (REO). Shama sheds gentle on the numerous modifications in how individuals uncover manufacturers on-line and the impression of darkish social on this transformation.

Key Takeaways

Embark on a transformative journey with Shama Hyder on this Duct Tape Advertising and marketing Podcast episode, the place she unveils the idea of Suggestion Engine Optimization (REO) because the evolution from conventional SEO. Discover the impression of darkish social on model discovery and acquire insights into the 4 key channels for optimization: conventional search engines like google, rented channels like social media, earned media by endorsements and PR, and rising media akin to voice and AI platforms.

Shama addresses the complexities of privateness issues, synthetic intelligence, and generational shifts in attitudes in the direction of knowledge sharing, offering precious views on navigating this evolving panorama. Because the digital advertising panorama continues to shift, study the significance of adapting to new guidelines of affect and avoiding overreliance on any single channel. Whether or not you’re a seasoned marketer or simply beginning, these key takeaways provide actionable insights to navigate the altering tides of the digital realm.

 

Questions I ask Shama Hyder:

[01:16] search engine optimization versus REO, what’s the distinction between these two phrases?

[02:34] Would you say the coalition of those suggestion instruments are the place we’re going with REO?

[06:56] What’s Darkish Social?

[09:10] How can enterprise homeowners optimize for suggestion engines of their advertising?

[13:15] How do you see search altering, would it not be by conversational data?

[16:09] How does Privateness and Information play a job in REO?

[19:28] The place can individuals study extra about what you do and join with you?

 

Extra About Shama Hyder:

 

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