On this episode of the Duct Tape Advertising Podcast, I am going solo and dive into the pattern within the advertising and marketing consultancy company world that’s: Fractional Chief Advertising Officers or CMOs.

This episode is a must-listen for enterprise house owners, advertising and marketing professionals, and consultants in search of a game-changing strategy to enterprise development.

Key Takeaways:

I discover the game-changing idea of Fractional Chief Advertising Officers (CMOs), highlighting its cost-effectiveness in comparison with conventional hires. Emphasizing the significance of main with technique, I problem the traditional project-based strategy to advertising and marketing, advocating for a transformative give attention to strategic course. By deliberately evolving the shopper journey, companies can place themselves for sustained development in 2024 and past. Tune in to find how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your advertising and marketing strategy and drive long-term success.