The Duct Tape Advertising Podcast with John Jantsch

On this episode of the Duct Tape Advertising Podcast, I interviewed Andrew Guttormsen the Co-founder of Circle: the All-in-one platform model=”font-weight: 400;”>for communities {of professional} creators and world-class manufacturers. Formally the VP of Progress at Teachable, Andrew has a deep background in programs, on-line advertising and marketing, memberships and constructing progress advertising and marketing groups.

Collectively we make clear neighborhood mastery, onboarding excellence and the way platinum communities excel in retaining members for the lengthy haul.

Making a thriving on-line neighborhood requires greater than only a platform – it calls for a strategic strategy to engagement, progress, and retention. On this insightful episode, we dive into the secrets and techniques behind Oprah’s Neighborhood Platform, exploring the platinum neighborhood blueprint that retains members invested long run.

 

Key Takeaways

Uncover the ability of signature gatherings – the key weapon of platinum communities, fostering a way of connection and dedication amongst members. Unveil the thriller behind Oprah’s alternative of a neighborhood platform with Circle, exploring the distinctive options and techniques contributing to her neighborhood’s success. Dive into the retention methods employed by platinum communities, emphasizing constant new member acquisition, onboarding excellence, and delivering ongoing worth.

Discover the importance of onboarding in making a seamless welcome expertise for brand spanking new members, studying from profitable communities like Pat Flynn’s Good Passive Earnings. Uncover the dedication required to ship on guarantees made to neighborhood members, aligning neighborhood objectives with member expectations for sustained success and keep tuned to this episode for a deep dive into methods that may flip your on-line neighborhood right into a thriving, engaged, and long-lasting digital house.

 

Questions I ask Andrew Guttormsen:

[01:04] Inform us a bit about your entrepreneurial journey

[02:33] What’s the distinguishing attribute between a neighborhood and its counterparts e.g. an e mail record?

[03:51] What’s Circle?

[03:51] What’s it like being acknowledged as the web neighborhood platform for Oprah every day?

[06:01] Locally benchmark survey, who do you survey and why?

[07:27] Outline the Platinum neighborhood

[08:59] What are a few of the finest practices for gaining new neighborhood members?

[13:00] What are a few of the finest practices for creating choices of worth to members?

[14:43] How do you make onboarding a very partaking occasion?

[18:49] Clarify how platinum communities reach sustaining retention

[18:49] The place can individuals join with you?

 

Extra About Andrew Guttormsen:

 

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This episode of The Duct Tape Advertising Podcast is dropped at you by Work Higher Now

Go to WorkBetterNow.com point out the referral code: DTM Podcast,

and get $150 off to your first 3 months.

 

Andy Guttormsen, WorkBetterNow