Amazon introduced as we speak that it’ll host the annual Prime Day buying occasion on July 11-12. The corporate sometimes gives a whole lot of reductions to prospects to spice up gross sales numbers throughout this occasion.

The corporate stated the occasion will begin on July 3 a.m. EDT and run via July 12. The Prime Day gross sales will concurrently happen in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the UK.

Nonetheless, the corporate will maintain a Prime Day occasion in India later this summer time. Notably, the corporate omitted any point out of the nation in its Q1 2023 earnings — a primary since 2014.

The ecommerce large can also be introducing invite-only offers the place prospects can request an invitation for offers which can be anticipated to be bought out rapidly.

“With Invite-only offers, we’re including extra worth to the Prime expertise and have made it simpler for our Prime members to entry unique doorbuster offers at unbelievable costs with out ready in line,” Jamil Ghani, vice chairman of Amazon Prime stated in a press release.

U.S.-based Prime members will be capable to get the advantage of some offers from June 21. Moreover, the corporate stated that they will get an Amazon Present card price $200 on approval for a Prime Visa card from June 29 via July 26.

Amazon may even supply offers by itself units like Amazon Echo and Eero mesh Wi-Fi techniques. Moreover, Amazon Prime Vidoe can have reductions on some rental titles and channel subscriptions. Earlier this month, the Wall Avenue Journal reported that the corporate is planning to launch an ad-supported tier for Amazon Prime Video.

The corporate is partnering with influencers like Marianna Hewitt, Whitney Port, Tayshia Adams, and Rocky Barnes to place curated offers on their storefronts. Identical to final 12 months, the corporate can also be holding reside buying streams with of us like Lola Tung, Christopher Briney, and Gavin Casalegno. Nonetheless, reviews instructed that reside buying didn’t have a profitable outing final July.

Final 12 months, Amazon had two prime day gross sales with the primary one happening on July 12-13 and the second on October 11-12. The corporate didn’t specify if it’s going with a two Prime Day occasions technique this 12 months.

A report from Insider Intelligence suggests the U.S. ecommerce market will clock $1.1 trillion this 12 months. Whereas gross sales grew final 12 months, analysts estimated that progress to be within the single digits.

Amazon had a greater first quarter than final 12 months with the corporate registering $127.4 billion in income (9% enhance year-on-year) and $3.71 billion in revenue (up from $3.84b final 12 months) for Q1 2023.