By Jon Clark, managing associate at Shifting Site visitors Media, a New York digital company providing search engine marketing, PPC, and Amazon advertising and marketing providers.

Do your analytics let you know that individuals aren’t staying in your web site for very lengthy? Worryingly, the typical time spent on a web site is roughly 54 seconds—not lengthy in any respect! Your aim ought to be to make sure folks keep in your web site for for much longer than a minute.

There are lots of explanation why somebody might solely keep in your web site for a couple of seconds. For instance, your web site could also be too gradual to load or it might be irrelevant to the searcher’s question. With that being stated, I need to share my secrets and techniques for getting folks to remain in your web site and, finally, interact with your enterprise.

1. Construct belief and ship worth.

I am positive you’ll agree that the inspiration of any good relationship is belief. So when somebody lands in your web site, the connection clock begins ticking, and also you don’t have very lengthy to create a sense of belief. You have to present guests that you simply worth them and you’ve got one thing to supply them.

However how can you generate these emotions in such a small area of time? There are many completely different approaches, for instance:

• Add social proof like badges, shopper logos and testimonials
• Maintain your content material updated
• Be sure you have knowledgeable and trendy brand
• Test for poor grammar in your copy
• Add phrases and situations and privateness coverage pages
• Add an “About” web page
• Make the most of authentic, high-quality pictures
• Be sure every little thing in your web site features successfully
• Select a good-quality theme

2. Use calls to motion to direct folks successfully.

One of many important explanation why lots of people find yourself leaving the web sites they go to is as a result of they don’t know what to do subsequent. You need to by no means count on your web site guests to have the ability to learn your thoughts.

You have to flip guests into energetic customers by guiding them with calls to motion (CTAs). Examples embody “obtain the information” or “learn extra.” In spite of everything, how do you count on folks to take the actions you need them to in the event you don’t clarify what these actions are?

3. Guarantee your web site’s navigation is seamless.

Once you land on a web site, it is best to know what to do with no need to consider it. Your intuition ought to information you. It actually must be that easy.

There are a couple of guidelines that I prefer to observe to verify that is the case:

• Construction your web site’s navigation in a helpful, intuitive and logical method—now will not be the time to reinvent the wheel or attempt to do one thing completely different.
• Don’t make customers click on greater than two instances to get someplace necessary in your web site.
• Consider what info your guests are searching for and can discover necessary, and guarantee that is inside simple attain.

4. Make your web site fast to load.

We stay in a day and age whereby most individuals are very time-poor. After we browse the web, comfort is the secret! We need to discover precisely what we want at a speedy tempo. We don’t need to wait.

So in the event you make folks wait in your web site to load, you’ll be able to wager your backside greenback that lots of people will merely surrender and go elsewhere as an alternative. How do you make your web site load faster, although? I like to recommend you:

• Minify HTML, JavaScript and CSS
• Allow browser caching
• Scale back your redirects
• Compress and optimize your pictures
• Select a internet hosting resolution that optimizes efficiency

5. Hyperlink to different content material in your web site.

The most effective methods to get folks to remain in your web site for longer is by linking to different items of content material, that means folks will click on in your web site hyperlinks and consider different pages. After all, it’s essential to be sure you hyperlink in the fitting approach. Linking a number of instances in a single paragraph will not be the best way to go. It’s overwhelming, and viewers will doubtless find yourself ignoring the hyperlinks altogether.

I might additionally advocate that you simply keep away from linking within the first paragraph altogether. That is when your readers are taking motion otherwise you’re encouraging them to maintain studying, so there’s no level in distracting them right here. You have to decide your moments with care.

6. Write content material that’s distinctive and solutions your guests’ questions.

One motive why lots of people depart web sites is that it doesn’t reply their search queries. When folks seek for one thing on Google, they count on to click on on a web site that fulfills their search wants. When this doesn’t occur, they depart the web site and depart it rapidly.

If that is occurring to you, it signifies that your search engine marketing technique might be off. Are you showing in search consequence pages that don’t adequately relate to what your web site provides? Perhaps you could have a clothes boutique in New York, however you’re showing in search outcomes for clothes boutiques in different elements of the US?

You additionally must be sure you’re answering folks’s questions. Individuals are more and more asking questions when looking on Google, particularly as voice search has grow to be extra potential, so answering these can assist you seem in additional related searches. You might also have the ability to seem within the featured snippets on Google, which can assist you get extra publicity and entice extra visitors to your web site.

So the subsequent time you write a weblog publish, don’t ask your self, What can I write? As a substitute, take into consideration what your viewers is searching for!