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Advertising and marketing Podcast with Ben Younger
On this episode of the Duct Tape Advertising and marketing Podcast, I interview Ben Younger. He is the founding father of Nudge, an analytics firm, that was a commercialized product from his company. Nudge helps you measure the efficiency of your digital properties by means of the lens of what individuals are taking note of. With the retirement of Google Analytics, many are re-evaluating what choices are on the market.
Previous to Nudge, he co-founded an company in New Zealand that was the eighth fastest-growing enterprise on the time. At present, he’ll clarify why company house owners ought to put money into different companies.
Key Takeaway:
Company house owners ought to contemplate investing a portion of their very own capital into different companies as a method of private improvement and to achieve precious insights from totally different industries. By investing in different corporations, they’ll study from different founders, acquire publicity to new sectors, and perceive rising developments. Whereas it’s important to prioritize funding in their very own company, diversifying their investments could make them higher founders and supply extra advantages past simply monetary returns.
Questions I ask Ben Younger:
- [02:26] What do you imply by investing in different companies?
- [03:00] Company house owners are generally actually invested in their very own companies. Shouldn’t they put money into their very own enterprise?
- [07:45] How do you analyze an funding when you don’t even know among the terminology and what it actually means?
- [10:29] Inform me a little bit about whenever you first began since you had been an company proprietor. Had been you naturally drawn to perhaps instruments that you simply had used or instruments that entrepreneurs use, or do you suppose that you simply really bought fully out of your consolation zone?
- [14:27] As an company proprietor, probably the greatest investments I ever made was in an organization that was a superb match and supplied a core service that we will promote to our shoppers. The place have any of your investments match into that class?
- [15:31] When folks put money into issues, the hope is that they’re going to earn money out of this funding. Ought to there be a measurement or standards of time through which they’ll see some type of return or you possibly can’t actually calculate all the advantages of return?
- [18:02] Are you able to give an instance of 1 funding that was a disappointment, however perhaps you realized one thing from it?
- [19:52] Now, are you able to give an instance of an funding that was a hit and what you realized from it?
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