Twitter has eliminated the long-lasting hen brand and adopted ‘X’ as its official brand. This transfer comes after Elon Musk introduced the change over the weekend. The change is already stay on the web site.

Notably, Musk tweeted that x.com now additionally redirects to twitter.com. Within the put up, Musk additionally known as this an “interim” brand, so we would see one other brand change sooner or later.

The social community may not cease at simply changing the brand. Musk stated the corporate will finally “bid adieu to the Twitter model and, progressively, all of the birds.”

Late Sunday, Musk modified his profile image to the brand new Twitter brand. Twitter’s official account @Twitter has additionally modified its identify and show image to the brand new X brand.

Picture Credit: Twitter/@Twitter

In a reply to a person, Musk additionally hinted that individuals ought to consult with Tweets as “X’s.”

The corporate’s CEO Linda Yaccarino tweeted that whereas Twitter modified the way in which folks conversed with one another, X will go additional and can have options “centered in audio, video, messaging, cost/banking” and make it a “world market for concepts, items, providers, and alternatives.” That feels like numerous issues.

Musk’s obsession with the letter ‘X’ is well-known. He based X.com again in 1997, which finally turned PayPal. His area startup SpaceX has ‘X’ as the brand. And most not too long ago, he based an AI firm known as X.ai. In April, the Musk-owned social community modified its authorized identify from Twtter Inc. to X Corp.

This isn’t the primary time Musk is altering the Twitter brand. Earlier this yr, he briefly modified the social community’s brand to the Doge meme. A developer who had made an extension to keep away from the doge brand stated it additionally works for the brand new “X” brand — so you may restore the hen brand rapidly.

Twitter didn’t have its iconic hen brand through the preliminary years of its existence. In 2010, the corporate formally adopted the emblematic brand known as “Larry the hen” — it’s named after the legendary Boston Celtics basketball participant Larry Hen.

The corporate’s transfer to vary its branding comes days after Musk replied to a person saying it’s nonetheless in “adverse money circulation” due to a “~50% drop in promoting income plus heavy debt load.”