Customers like to binge-watch streaming video. However because the variety of streaming providers has grown, extra subscribers are scrutinizing subscription bills and deciding to cancel. Individuals who do that too continuously — “serial churners” — pose a particular problem to corporations like Netflix. This text presents 3 ways corporations can search to scale back the issue of serial churn.

Netflix’s Stranger Issues was the highest streamed present in 2022, in accordance Nielsen, with 1.35 billion hours considered within the first 28 days after the present’s launch. That massive viewing quantity is sweet information for Netflix, which has confronted new competitors in recent times, nevertheless it’s counterbalanced by much less rosy information: In line with Antenna, a measurement firm for the subscription economic system, Stranger Issues was additionally the preferred Netflix present amongst “serial churners,” a class of shoppers who destroy lifetime worth by binging and bailing.