Brianna Bitton was a former Disney Imagineer who suffered from debilitating cramps and PMS inflicting a toll on her private {and professional} life. It won’t be typical for a painful interval to grow to be a household affair, but it surely led the Bitton’s to launch O Positiv. The concept got here out of a frank dialog between Bitton and her mom, who’s an inventor, about intercourse, PMS, menopause and girls’s well being. On the time, Bitton lived together with her brother Bobby, a advertising govt and entrepreneur, which led the household to collectively provide you with an answer. Noticing a niche out there for a preventative, proactive complement, the Bitton’s created their first product, FLO PMS. As an entrepreneurial household with over 20 patents, innovating on this white house and breaking generational taboos in relation to ladies’s well being was a no brainer.

“Bobby and I are clearly very shut siblings and we had been truly residing collectively after we got here up with FLO. I used to be actually combating debilitating cramps and PMS signs which had been taking a toll on my life. Bobby took discover and requested if there was one thing we might do? 5 years in the past we couldn’t discover a complement or vitamin that might assist with the signs I used to be coping with. So, we began researching holistic herbs and options for interval signs then had nutraceutical scientists and producers assist us develop FLO,” shared Bitton.

FLO PMS launched in 2018 as a bestselling gummy and continues to be a primary vendor for O Positiv. Their components to success was pairing confirmed substances with brilliant packaging and nice style whereas chatting with Gen Z and Millennials by means of social media. O Positiv’s TikTok grew organically from zero to 100K followers inside 9 months with some movies topping 24 million views. “TikTok was such an enormous a part of our technique. We invested very early in that channel. Although we had success with paid adverts on Fb and Instagram, we wished to be early in creating an natural group on TikTok,” shared Bitton.

Exhibiting up for his or her viewers to debate frequent female wellness points in a enjoyable and constructive means not solely constructed a viral following but additionally buyer loyalty. Sharing conversations that had been being held within the feedback sections of the model’s natural and paid adverts helped to make their PMS vitamin, FLO, a bestseller. “With regards to our group, whether or not it’s paid or natural, a large quantity of our development is due to the feedback part of our adverts. It is opinions of individuals speaking to one another and saying, I’ve used this and it labored or it tastes so nice or folks asking a bunch of questions and simply cultivating this relationship with one another. Our adverts are provocative and girls who can relate to those points begin tagging their mates, sisters and mothers within the publish,” shares Bitton. O Postiv’s prospects rapidly grew to become model advocates and FLO PMS now boasts over 100k paying subscribers with 6,000+ five-star opinions.

After the success of FLO PMS, the Bitton’s wished to broaden on different frequent feminine points which have but to obtain mass consideration comparable to vaginal, pores and skin, digestive, menstrual and menopausal well being. O Positiv’s product line now expands over 18 SKU’s with URO for vaginal well being and MENO, the primary menopause-support gummy, each changing into finest sellers behind FLO. “Well being considerations comparable to UTI’s and menopause help had been areas we additionally seen didn’t have many accessible options,” says Bitton. URO Vaginal Probiotic has now grow to be a #1 finest vendor on Amazon for yeast infections and the menopause class is a gross sales chief for the model.

With regards to creating new merchandise, O Positiv’s product staff engages their skilled medical advisory board on the earliest ideas to grasp what sorts of issues they’re seeing with their sufferers. Consultants, comparable to famend OBGYN Dr. Jessica Shepherd, share their suggestions on present merchandise and overview analysis round substances that may be most successfully built-in into O Positiv’s formulation. Because the product continues to develop, the consultants interact at each step of the way in which to ensure the ensuing components comprises the appropriate dosages and is in the appropriate type issue to offer the utmost impression towards the issue. “As part of the O Positiv staff, when making a brand new product, I assist consider dozens of potential substances to seek out the components that may tackle the issue for essentially the most doable ladies whereas serving to to deal with the various points in ladies’s well being that go ignored,” shared Dr. Shepherd, OBGYN.

This month, O Positiv launches their latest addition to the FLO line of merchandise, FLO Ovarian Help Vitamin Capsules, a product which, once more, was born from Brianna’s private wrestle with reproductive well being. Not too long ago identified with PCOS, Brianna’s painful and irregular intervals left her looking for reduction. Every FLO Ovarian Help capsule is formulated with the scientifically backed 40:1 ratio of Myo-Inositol and D-Chiro-Inositol to assist help ovarian well being and cycle regularity, folate to help reproductive well being, and diindolylmethane (generally often called DIM) to help wholesome hormone ranges.

As O Postiv expands its product providing and grows into retail channels, the mission of giving ladies confirmed options from their first interval to effectively past their final will likely be at its core.