Large tech firms will not be one-trick ponies. They’re complicated companies that do all the things from slinging music and constructing {hardware} to operating large client and enterprise platforms. Additionally they make piles of cash from promoting.

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Now, the U.S. has posted higher GDP development than many anticipated, so we needed to see simply how a lot cash large tech firms constructed from promoting in Q3. Whereas promoting adverts shouldn’t be a expertise enterprise, these firms are large enough to leverage their scale and attain to supply compelling promoting options.

Why wouldn’t they? Promoting is a terrific enterprise for tech firms, even for those that aren’t primarily promoting as a option to generate income.

Let’s examine in on promoting outcomes from Amazon (e-commerce and cloud), Alphabet (search and cloud), Microsoft (enterprise software program and cloud) and some different names. The gist is that you probably have large attain, you make large bucks, and you probably have AI chops as nicely, your capacity to tug in promoting {dollars} might develop even stronger.

The Amazon of adverts

We solely need to look so far as Amazon to search out the important thing to one of many important traits at play within the promoting market.