The so-called “anti-ESG” motion — a loosely outlined assortment of beliefs and actions aimed toward preventing a perceived shift in direction of “woke” or progressive concepts in society and enterprise — is prime of thoughts for CEOs and different senior executives. However as a way to navigate this terrain, leaders want to raised perceive precisely how ESG or sustainability are getting used as a critique, and whether or not these doing the critiquing are doing so in good religion. The writer has created a 2×2 to assist executives establish precisely who they’re coping with, what argument they’re making, and easy methods to successfully reply.

After I converse with enterprise leaders about company sustainability, the conversations now inevitably flip to the “anti-ESG” motion — a loosely outlined assortment of beliefs and actions aimed toward preventing a perceived shift in direction of “woke” or progressive concepts in society and enterprise.