The Duct Tape Advertising and marketing Podcast with John Janstch

On this episode of the Duct Tape Advertising and marketing Podcast, I interviewed Micah Solomon, an skilled on customer support, hospitality, and the shopper expertise. He delves into the distinctive idea of anticipatory customer support and its highly effective potential to boost model loyalty and drive enterprise progress. He’s a bestselling writer with a contemporary perspective on how companies can rework their customer support methods to foster enduring loyalty.

In his newest e book, “Can Your Buyer Service Do This?: Create an Anticipatory Buyer Expertise that Builds Loyalty Endlessly,” Micah delves deep into the intricacies of customer support, making it an indispensable learn for entrepreneurs desirous to elevate their buyer relations and propel enterprise success.

Key Takeaway:

Anticipatory customer support is not only about reacting to a buyer’s wants; it’s about predicting them. By serving even the unexpressed needs of consumers, companies can create an unparalleled buyer expertise that fosters model loyalty and catalyzes progress. In an period the place prospects crave personalization and a contact of anticipation, this method proves to be a game-changer within the advertising and marketing and customer support sectors.

Questions I ask Micah Solomon:

• [00:50] Outline anticipatory buyer expertise.
• [01:44] Some counsel that regardless of how nice your providers, loyalty is lifeless. Are you able to touch upon that?
• [02:33] Is offering an excellent buyer expertise a kind of referral tactic?
• [02:48] What’s the secret shopper position?
• [04:38] How did you resolve to specialize on this explicit facet of buyer expertise?
• [08:35] How do you advocate dealing with each sad and unreasonable prospects?
• [12:11] How do you view customer support as a aggressive benefit or perhaps a revenue middle?
• [14:13] How vital is neighborhood suggestions in enhancing the shopper expertise?
• [17:22] What affect do you see AI having on customer support and expertise?
• [18:52] How can folks attain out to you or get a duplicate of your e book?

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