It seems that Sling TV continues to be in scorching water because it continues to expertise subscriber churn. Father or mother firm DISH reported its Q2 2023 earnings outcomes on Tuesday, revealing a lack of 97,000 Sling TV subscribers. On reflection, it is a slight enchancment from the whopping 234,000 prospects who left the service in Q1. Nevertheless, the fourth quarter solely noticed a drop in 77,000 customers.

The decline is critical contemplating that Sling TV was among the many first dwell TV streaming providers to hit the market in 2015. Now, it lags behind rivals Hulu Dwell TV and YouTube TV with solely two million subscribers complete– Sling TV’s lowest variety of customers in 5 years.

Whereas Sling TV is on the inexpensive aspect of dwell TV streamers — beginning at $40/month – it additionally gives fewer channels than rivals, which seemingly deters some potential subscribers. In an try to sustain with different rivals, Sling TV launched consumer profiles and a Sports activities Scores characteristic earlier this yr.

The streamer elevated its subscription costs final yr by $5.

Then again, the corporate can also be betting on promoting to develop its enterprise. It just lately launched Sling Freestream, its free ad-supported TV (FAST) service, providing over 300 dwell TV channels and greater than 41,000 on-demand titles. Sling Freestream is offered by means of the Sling TV app, nevertheless, customers don’t have to pay for a subscription to entry the free content material.