Twitter, now X’s, newly established CEO Linda Yaccarino touts the corporate’s success and X’s future plans in a company-wide memo obtained by CNBC. The exec as soon as once more claims, with out sharing any particular metrics, that the service’s utilization is at an “all time excessive,” and hints at what’s to come back when it comes to new product experiences for the newly rebranded platform.

The service previously generally known as Twitter has been working to turn out to be greater than only a social community and extra of an “every little thing app,” as proprietor Elon Musk dubbed it.

Because the Telsa and Area X exec defined in October 2022, telegraphing Twitter’s eventual rebranding, shopping for Twitter was meant to be “an accelerant to creating X, the every little thing app.”

His grand plan has been to create an app that enables creators to monetize their content material, then later strikes into funds companies and even banking, Musk remarked throughout a Twitter Areas livestream with advertisers in November. On the time, he even talked about the potential for establishing cash market accounts on Twitter that might pay a high-interest price to draw shoppers to X.

These attainable product ideas had been once more referenced in Yaccarino’s new missive, when she writes, “Our utilization is at an all time excessive and we’ll proceed to please our whole neighborhood with new experiences in audio, video, messaging, funds, banking – creating a worldwide market for concepts, items, companies, and alternatives.”

Twitter, now X, has already carried out a few of Musk’s concepts round movies and creator monetization. In Might, the corporate started permitting subscribers to add two-hour-long movies to its service which advertiser Apple then leveraged when it launched the complete first episode of its hit Apple TV+ present “Silo” on the platform. Fired Fox Information host Tucker Carlson had been posting prolonged movies to Twitter as properly, till ordered to cease by the community.

As well as, earlier this month, Twitter started sharing advert income with verified creators.

Nonetheless, all just isn’t properly at Twitter X, whose visitors — a minimum of by third-party measurements — has been dropping. Information from net analytics agency Similarweb indicated Twitter’s net visitors declined 5% for the primary two days its newest rival, Instagram Threads, turned usually accessible, in contrast with the week prior. Plus, Similarweb mentioned Twitter’s net visitors was down 11% in contrast with the identical days in 2022. Moreover, Cloudflare CEO Matthew Prince earlier this month tweeted a graph of visitors to the Twitter.com area that confirmed “Twitter visitors tanking,” he mentioned.

Yaccarino subtly pushed again at these studies on the time, claiming that Twitter had its largest utilization day since February in early July. She didn’t share any particular metrics or information. On the similar time, nevertheless, the corporate was quietly blocking hyperlinks to Threads.web in Twitter searches, suggesting it was involved in regards to the new competitors.

At this time, Yaccarino repeats her imprecise claims round X’s excessive utilization in her company-wide memo whilst analysts at Forrester are predicting X will both shut down or be acquired throughout the subsequent 12 months and quite a few critics concur that the X rebrand is destined to fail.

Yaccarino’s memo, in any other case, was largely quite a lot of cheerleading, applauding X’s group for his or her work and touting X’s skill to “impress the world another time,” as Twitter as soon as did.

The complete memo, courtesy of CBNC, is under:

Hello group,

What a momentous weekend. As I mentioned yesterday, it’s extraordinarily uncommon, whether or not it’s in life or in enterprise, that you’ve the chance to make one other huge impression. That’s what we’re experiencing collectively, in actual time. Take a second to place all of it into perspective.

17 years in the past, Twitter made an enduring imprint on the world. The platform modified the pace at which individuals accessed info. It created a brand new dynamic for a way individuals communicated, debated, and responded to issues taking place on this planet. Twitter launched a brand new means for individuals, public figures, and types to construct lengthy lasting relationships. In a technique or one other, everybody here’s a driving drive in that change. However equally all our customers and companions always challenged us to dream larger, to innovate quicker, and to meet our nice potential.

With X we’ll go even additional to remodel the worldwide city sq. — and impress the world another time.

Our firm uniquely has the drive to make this attainable. Many firms say they wish to transfer quick — however we take pleasure in transferring on the pace of sunshine, and once we do, that’s X. At our core, we have now an inventor mindset — always studying, testing out new approaches, altering to get it proper and finally succeeding.

With X, we serve our whole neighborhood of customers and prospects by working tirelessly to protect free expression and selection, create limitless interactivity, and create a market that permits the financial success of all its members.

One of the best information is we’re properly underway. Everybody ought to be happy with the tempo of innovation over the past 9 months — from lengthy type content material, to creator monetization, and super developments in model security protections. Our utilization is at an all time excessive and we’ll proceed to please our whole neighborhood with new experiences in audio, video, messaging, funds, banking – creating a worldwide market for concepts, items, companies, and alternatives.

Please don’t take this second without any consideration. You’re writing historical past, and there’s no restrict to our transformation. And everybody, is invited to construct X with us.

Elon and I might be working throughout each group and associate to deliver X to the world. That features retaining our whole neighborhood updated, making certain that all of us have the knowledge we have to transfer ahead.

Now, let’s go make that subsequent huge impression on the world, collectively.

Linda

X me your ideas, or attain out to Sarah Perez by way of e mail (sarahp@techcrunch.com) or Sign (415.234.3994).