ChatGPT could also be caught in 2021 when its builders final fed it coaching information, however it’s nonetheless a tireless analysis and writing assistant.

I exploit ChatGPT extensively in my work, peppering it with infinite questions and asking it to dive deeper and deeper as I discover and create my content material.

I’m additionally always discovering new methods to make use of the device, making the $20 month-to-month funding for a paid subscription a no brainer.

I lately spoke with one in every of my purchasers about how she’s utilizing ChatGPT, and he or she stated she deliberate to make use of it for e-mail advertising.

Intrigued, I put the AI to the check, touchdown on six steps you’ll be able to take with ChatGPT to get nice outcomes out of your subsequent e-mail advertising marketing campaign.

Step 1. Feed a marketing campaign temporary to ChatGPT

Simply as you’d a human assistant, give ChatGPT all the main points it must strategize and create the e-mail content material, together with:

• An outline of your organization or model
• The aim of the marketing campaign
• Marketing campaign aims
• Product, service, or program particulars
• Testimonials
• Viewers particulars
• Marketing campaign begin and finish dates
• Model voice, tone, and magnificence tips
• The way you’d like readers to really feel

For my check, I informed ChatGPT that I’m the CEO of a (fictional) teaching firm known as SaaS and Soul. I stated I’m launching a two-week e-mail marketing campaign to announce and fill the subsequent cohort of the SaaS and Soul Government Management Program. I discussed that I would like the marketing campaign’s first week to deal with informing and educating in week one and promoting in week two.

As a result of this can be a check and a fictional firm, I looked for govt management applications on-line, selected a random program, and fed particulars about it into ChatGPT. I additionally enter the content material of one in every of my weblog posts so the device may write like me.

I requested to maintain the tone private but skilled, keep away from jargon, use exclamation marks sparingly, and use bullet factors when presenting greater than three objects.

Now that ChatGPT was loaded with the preliminaries, I went to work on the marketing campaign.

Step 2. Ask ChatGPT to stipulate the marketing campaign for you

Whereas it’s true that you would ask the AI to put in writing all of the emails with a single request, I like to recommend working by the marketing campaign step-by-step to keep away from murky outcomes.

Begin with the define. You may refine your method from there.

Though I didn’t specify what I used to be on the lookout for, I discovered it fascinating that the device supplied topic traces plus particulars concerning the e-mail content material.

Right here’s the end result for the primary week’s value of emails.

To save lots of area, I requested ChatGPT to remodel the proposed define, exhibiting solely the topic traces for every day.

Step 3. Ask ChatGPT to put in writing the emails—one after the other

Subsequent, I requested ChatGPT to concisely write the primary day’s e-mail within the first individual so I may see how it will method the mission.

The primary model ought to have launched the management program, so I needed to ask for a rewrite.

Asking for a rewrite means telling ChatGPT what it obtained incorrect or noting what you’d like modified and asking it to strive once more. Asking for rewrites is sweet—it’s a method to nudge ChatGPT nearer and nearer to the output you need.

The second model, which follows, is far nearer to—and perhaps even higher than—what I envisioned.

If you’re glad with the primary e-mail, transfer on to the second and proceed by the final. Then, optimize the topic traces.

Step 4. Ask ChatGPT to offer alternate topic traces for A/B testing

Your topic traces are probably the most essential factor of your marketing campaign as a result of your e-mail will go unread or be deleted in the event you don’t seize consideration within the inbox. That’s why it’s essential to A/B check them.

I fed the primary set of topic traces again into ChatGPT and requested for one more set for A/B testing.

Like the primary set, this second set of topic traces captures consideration whereas hinting on the content material, attractive recipients to open the emails. You’re now prepped for A/B testing.

Step 5. Ask ChatGPT to suggest actions you’ll be able to take to extend interplay and supply insights

ChatGPT does greater than write emails and topic traces. It might probably additionally provide optimization methods—in the event you ask.

I requested the device to suggest actions that will enhance interplay and supply insights into the marketing campaign.

The primary possibility, “embed interactive parts” sounded fascinating, so I requested ChatGPT to elaborate by recommending different parts in addition to polls that will work for our marketing campaign.

These concepts present loads of alternatives to dive deep into interactive parts in the event that they curiosity you.

Step 6. Ask ChatGPT to suggest autoresponder sequences primarily based on behaviors

For the ultimate factor of this check, I requested ChatGPT to recommend automated follow-up emails primarily based on behaviors—like clicks and downloads—so I may information readers towards the subsequent step, gently nudging them towards making use of for the SaaS and Soul teaching program.

That’s only the start of how ChatGPT may help together with your e-mail advertising marketing campaign

I additionally may have requested ChatGPT to finish the next duties:

• Present alternate variations of the e-mail physique copy for A/B testing.
• Provide steerage on integrating customized parts, equivalent to industry-specific content material or addressing particular person ache factors primarily based on segmentation.
• Craft compelling CTAs for various segments or phases of the customer’s journey.
• Advise on the format, visuals, and typography that can resonate with my model and interact my viewers.
• Design a survey or suggestions type so I can collect insights from recipients concerning the e-mail content material or their perceptions of the teaching program.
• Provide insights on decoding metrics like open and click-through charges and advise the way to modify the marketing campaign accordingly.
• Advise on post-campaign follow-up methods, equivalent to nurturing those that confirmed curiosity however didn’t enroll.

Backside line? ChatGPT is a robust assistant that may show you how to create successful campaigns in considerably much less time.

It’s a must to information the AI to get the specified outcomes, simply as you’d need to information a digital assistant or copywriter. However, general, the time and grunt work it saves you is priceless.